NC Health and Wellness Trust Fund
- Title: Fit Family – Secret Formula
- Credits: Director, Producer
- Media: TV :30, Web
The objective of the Fit Family campaign is to educate the public about a healthier family lifestyle. In particular, the messaging was to encourage family members to eat at least 5 fruits and veggies per day, spend less then 2 hours in front of a screen – television, gaming, or computer monitor-, have at least one hour of physical activity, and drink almost no sugary beverages. That is quite a complex message.
We developed the idea of “5-2-1-Almost None” in a TV campaign featuring the antics of Professor Wisely and his assistant, Zedo. Working closely with the interactive developers, the muppets were also featured on the FitFamilyNC webpage where parents and kids alike could learn how to become a Fit Family.
There’s something fun and very childlike working around muppets and it goes down as one of my favorite shoots to date.
UNC Health Care
- Title: My Wife, Our Patient
- Credits: Producer
- Media: TV :60, Web
The story of LaTeacha Coleman’s battle with breast cancer is truly inspiring. As told by her husband and team of care providers, LaTeacha’s strength and inner beauty shine through in this spot directed by Steve Colby. Writing and creative direction by Dennis Wipper. See LaTeacha’s whole story on UNC’s patient stories page.
Subway Restaurants
- Title: Roadtrip
- Credits: Assistant Director, 2nd Producer, Editor
- Media: TV :60
What do you get when you follow college students on a road trip? An adventure. Shot by Scott Rucci to resemble the hand-held nature of homemade documentary, the crew explored just about every nook and cranny of the Piedmont of North Carolina. In contrast to Subway’s traditional messaging, this image campaign sought to position Subway as a more youthful brand.
NC Health and Wellness Trust Fund
- Title: Fresh Air
- Credits: Director, Producer
- Media: TV :30, Web
In a state that grows more tobacco than any other, it can be challenging to gain public acceptance of an anti-smoking initiative. By showing community support and highlighting the positive attributes of a smoke free environment, this simple TV spot delivered a powerful message.
UNC Health Care
- Title: New Face of Cancer Care
- Credits: Director, Producer, Editor
- Media: TV :60
Celebrating the opening of the Lineberger Comprehensive Cancer Center, this multi-media campaign features the beautiful photography of Tamara Lackey , Rachel Garrison, and Neil Boyd. Evan Richey and David Ford of Ovation Sound delivered the emotional impact that the spot demanded using a full concert orchestra. The photography exhibit, along with inspiring patient stories can be seen at www.newfaceofcancercare.org.
Subway Restaurants
- Title: Brisket Blowd Up
- Credits: Producer, Assistant Director, Editor
- Media: TV :30
Appealing to a younger male demographic, this spot’s one goal was to show the meat. The “beauty footage” was shot on 35mm film using a motion control camera from Turner Studios. The spot was finished in high definition to show off the hard work of food stylist Ellen Lucas.
NC State Fair
- Title: NC State Fair Family
- Credits: Director, Producer
- Media: TV :30
A cross between “Jib-Jab” and “Southpark” styles of 2D animation, this local campaign sought to highlight the fun and excitement of the South’s largest state fair. The spot features the talents of several animators and motion graphics artists: Ryan Clare, Craig Carpenter, and Ben Gill.
Subway Restaurants
- Title: Written Word
- Credits: Director, Producer
- Media: TV :30
How do you paint a visual picture without the budget to shoot? Motion graphics to the rescue! This whimsical spot features motion typography by Joseph Suttles to remind the viewer to add chips and a drink the next time they visit Subway.
Subway Restaurants
- Title: Everybody Wins
- Credits: Editor
- Media: TV :60
Reinforcing the idea that everybody wins during the “Everybody Wins” promotion, a losing football team goes to Subway to experience the joys of winning. Featuring creative script writing and art direction, the commercial was shot by Alton Chewning on 35mm film over two bone-chilling nights in the dead of winter.
UNC Health Care
- Title: Patient Stories
- Credits: Producer, Interviewer
- Media: Website
As an ongoing interview series, patients tell their personal stories of diagnosis, treatment, and recovery. From cardiovascular disease to fertility treatment, each patient offers a unique perspective of what makes UNC Health Care an industry leader.
UNC Health Care
- Title: Discover the Possibilities
- Credits: Director, Producer
- Media: Presentation, Website
The opening of the UNC McAllister Heart Institute brought together dignitaries from throughout the cardiovascular research community. This presentation sought to convey the idea that anything is possible, especially in the research world.
CAT Forest Products
- Title: 2009 Product Demo
- Credits: Producer
- Media: Trade Show Display
CAT Forest Products needed a flashy display to show off their new product line. Using only a handful of still images, motion graphics designer Ryan Clare used the now popular “Ken Burns’ Effect” to bring life to an otherwise static photo montage.
Subway Restaurants
- Title: Graphic Punch
- Credits: Director, Producer, Editor
- Media: TV :30
Shot entirely on chroma key and composited in After Effects, this funky little spot has a simple price-pointed message. Everyone had a blast going retro!
UNC Health Care
- Title: Caring
- Credits: Producer, Editor
- Media: TV :30
Focus groups told us that care was what differentiated UNC from other hospitals in the area. By telling the personal story of a real mother, her son, and his doctor, this image spot written by Dennis Wipper sought to show the warmer and gentler side of UNC Health Care.
